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Joel Uili on Creativity, Calling and the Courage to Begin
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Joel Uili on Creativity, Calling and the Courage to Begin

What happens when you stop chasing survival and start listening to yourself?
Joel Uili

A weekly newsletter by a publishing professional with a decade of experience. This is for writers seeking publishing tools, readers looking for great recs, and humans who love to journal, observe, and reflect.

For as long as I can remember, I have been navigating this life through a creative perspective. Choices were made based on feeling and instinct, what was in my gut, rather than on probability or math. This, naturally, drove my father crazy. Someone from a third-world country views creative pursuits as risky, fragile things.

“Their is no guarantee,” he’d tell me. “Become a doctor!”

Despite his efforts, I ignored him. I went to college for communications, knowing that I wanted to always be as close to storytelling as I could. When I graduated and was bringing a sad salary as an administrative assistant from a technical college, he shook his head. I always knew, however, the technical college was just a stepping stone. A way to make money while I figured out an exit strategy. It would take me about two and half years to get out, making my way to New York to pursue books.

I’ve now been in books long enough to sometimes scratch my head and wonder, should I have just become a doctor?

According to Joel Uili, the founder of The Career Archetypes, I did exactly what I was supposed to do. I followed the yellow brick road, the path less travelled, fueled by passion and purpose.

If you’re anything like me, then you have spent your life chasing a vision only you can see. And you have probably also spent a substantial amount of time doubting yourself, wondering whether you’re doing the right thing or whether you should simply become a doctor.

After you listen, I’m curious of the questions and revelations that land for you. Please, leave a comment and share.

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In this chat, we dive into…

  • what it actually means to have a calling

  • why so many people feel disconnected from their work

  • how creativity, instinct and self-knowledge can guide you toward a more meaningful life


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Current associate director of marketing at Pantheon and Doubleday Books, imprints at Penguin Random House.

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